Tailored casual wear for men
Shirts, polos, separates, knitwear, jeans and outerwear. All cut to your measurements and built to last.
Casual clothes cut to your measurements
Shirts, polos, separates, knitwear, jeans and outerwear, all cut to your measurements and made around your build.
How casual tailoring works
Consultations in our Mayfair showroom, at home or by video. Fittings are also available in Manchester, Zurich and New York.
Custom shirts and polos
The pieces you reach for most often. Made to fit your neck, chest and arms, not the nearest size on a hanger.
Why it matters
A casual shirt or polo is something you wear close to the body, often without a jacket over it. There is nowhere to hide a bad fit. If the collar sits wrong, the shoulders drop too far, or the body is too full, it shows. A made-to-measure shirt fixes all of that. It is cut to your shape, so it sits clean from collar to hem.
Shirts
We make casual shirts in a wide range of cloths: brushed cotton, chambray, linen, Oxford weave, and lightweight flannel among others. You pick the collar style, cuff, placket and fit. Want it untucked? We cut the length for that. Prefer a slimmer body? We take it in. Every part of the shirt is set to how you plan to wear it.
Polos
Our polos are made to measure with the same care as our shirts. You choose the cloth, the collar shape, the sleeve length and the body fit. The result is a polo that sits flat across the chest and shoulders without pulling or bunching. It is one of the simplest things we make, and one of the most useful.
Separates
A blazer and trousers that do not match, but work together. The building blocks of a smart casual wardrobe.
What separates are
Separates means a jacket and trousers cut in different cloths and worn together on purpose. A navy blazer with grey flannel trousers. A camel jacket with dark chinos. A linen sport coat with cotton trousers in summer. The idea is to mix textures and colours in a way that looks pulled together without being a suit.
This is the core of smart casual. It gives you more range than a matching suit and more polish than a shirt on its own. If your workplace has moved away from suits or you go to a lot of events where a full suit feels like too much, separates are the answer.
How we build them
Each piece is made on its own, to your measurements. We fit the jacket and trousers as separate items, but we make sure they work as a pair. That means getting the proportions right: jacket length against trouser rise, shoulder width against trouser line, cloth weight against cloth weight.
Your tailor will help you put the combinations together. If you are not sure what goes with what, that is exactly what the consultation is for. We can build you a capsule of two or three jackets and four or five trousers that mix and match across a full working week or a run of social events.
Casual jackets and outerwear
Overcoats, peacoats, field jackets, gilets and unstructured blazers. Made to your size and your climate.
Why bespoke outerwear
A coat or jacket is the first thing people see when you walk in, and the last thing they see when you leave. Off-the-peg outerwear is sized to fit the most people possible, which means it fits no one properly. Sleeves are guessed. Shoulders are averaged. Length is a compromise. A made-to-measure coat fixes all of that in one go.
What we make
We build overcoats, peacoats, car coats, field jackets, gilets, unstructured blazers and more. The cloth, lining, pockets, buttons and finish are all yours to choose. Want a heavier wool overcoat with a full lining for winter commuting? Done. A lighter cotton field jacket with patch pockets for weekends? Also done.
Cloth and construction
For winter outerwear, we work in heavier wools, cashmere blends and tweeds. For transitional pieces, lighter wools, moleskin, and cotton drills. Every coat is lined to your preference, whether that is a full silk lining, a half lining for breathability, or an unlined build for a softer, more relaxed feel.
Tailored jeans
Bespoke denim cut to your waist, seat and leg. No stretch guesswork. No break-in period.
Why bespoke jeans
Most people have spent years looking for jeans that fit well. The waist is right but the thighs are too tight. The leg is good but the seat is wrong. Sizing charts do not account for the way your body actually sits. Bespoke jeans skip all of that. We measure you and cut the pattern to your shape, so the fit is right from day one.
Denim choices
We work with Japanese selvedge denim, Italian denim, and stretch blends depending on what you want. Selvedge gives you a heavier, more structured jean that ages well over time. Stretch blends are lighter and easier to move in, which suits travel and warmer weather. Your tailor will talk you through the options and help you pick the right weight and finish for how you plan to wear them.
Details
You choose the rise, the leg shape (straight, slim or tapered), the pocket style, the stitching colour and the hardware. We can do a clean, minimal finish or something with more character. These are jeans built around you, not jeans you learn to live with.
Tailored knitwear
V-necks, crew necks, roll necks and zip-throughs. Knitted to your measurements in merino, cashmere or cotton.
Why tailored knitwear
A well-fitting jumper is one of the hardest things to find off the peg. Most are too boxy in the body, too long in the sleeve, or too short in the torso. Bespoke knitwear is made to your measurements, so it fits the way a jumper should: close enough to look clean, loose enough to layer over a shirt.
What we offer
We make V-necks, crew necks, roll necks, half-zips and full zip-throughs. Each one is knitted to your size in your choice of yarn: merino wool for everyday weight and easy care, cashmere for softness and warmth, or cotton for lighter weather. You pick the colour, the weight, and the neckline.
How to wear it
Knitwear fills the gap between a shirt and a jacket. A fine-gauge merino V-neck under a blazer gives you a layered look without bulk. A roll neck on its own works for dinners, weekends and travel. A half-zip over a T-shirt is about as relaxed as smart casual gets while still looking put together. These pieces tie the rest of your wardrobe together.
START WITH A CONVERSATION
Not sure where to begin? That is fine. Most of our casual wear clients start with one or two pieces and build from there. Book a consultation and we will help you work out what is missing from your wardrobe, what cloths work for your life, and what will get the most wear. No pressure. Just good advice.
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New to tailored casual wear?
The questions men ask most before ordering their first tailored shirt, jacket or pair of jeans.
Is a tailored piece different from buying off the peg and having it altered?
Yes, and the difference is the order of events. An altered garment is finished first to a standard size, then cut into afterwards to bring it closer to you. A tailored piece is cut to your measurements before it is made. Alterations can shorten a sleeve or take in a waist, but they cannot change where a shoulder seam falls, which is why that has to be right from the start rather than worked around later.
Do I need bespoke, or is made-to-measure enough for casual pieces?
For most men, made-to-measure is enough. Made-to-measure starts from a proven base pattern adjusted to your measurements, and usually needs one fitting. Bespoke draws a pattern from scratch for your body, needs two or three fittings, and suits men with harder-to-fit proportions or strong posture features. Both use cloth from the same mills, so you are not getting a lesser garment either way. Your tailor will tell you honestly which makes sense for you.
What should I have made first if I have never had anything tailored?
Trousers or a standalone jacket. Made-to-measure trousers are a good first order because the fit difference is immediate and the commitment is small. A standalone blazer is one of our most popular orders, and it works as the anchor piece for separates, smart casual and weekend wear. Many clients start with one piece and build from there once they know what they want.
How long does tailored casual wear take to make?
It depends which route you take. Made-to-measure runs about 3 to 4 weeks and usually needs one fitting. Full bespoke takes 6 to 8 weeks and two to three fittings. Your tailor confirms a date for your specific pieces at the consultation, so say if you need something ready for a particular occasion. You can read more about how the process works.
Can I start in one city and be fitted in another?
Yes. You can begin in Mayfair, Manchester, Zurich or New York and have your fittings wherever suits you. Your tailor and your pattern move with you, so nothing is lost if you travel or relocate between appointments.
Can casual pieces be let out or taken in if my size changes?
Usually, yes. Tailored garments are made with seam allowance, so a waist, a sleeve or a trouser leg can generally be let out or taken in later. Shoulders and overall length are much harder to change, which is why they are worth getting right at your fitting. Our 5-year guarantee also covers general wear and tear, including client weight changes, for clients who have bought from us within the last twelve months. Garments must be dry cleaned before you hand them over, and guarantee work is dropped off at our showroom.
Do I have to order anything at my first appointment?
No. Consultations are free and there is no obligation to buy. The first visit takes about an hour and is a conversation about what you need, a look at cloth options together, and a set of measurements. You do not need to know cloth names or construction terms before you arrive. There is no pressure to decide anything on the spot and no hard sell.
How much does tailored casual wear cost?
It depends on the garment and the cloth, so there is no single figure. The same piece in a hard-wearing everyday cloth and in a finer, rarer one are two different orders. Your tailor goes through numbers with you at the free consultation, before anything is committed to. You can also browse our collections beforehand to get a sense of the range.
