Free Download — The 2026 Edition
The Gentleman's Style Guide
39 pages of honest, practical tailoring advice — from fit and fabric to black tie and beyond. Written by the tailors behind some of London's finest bespoke suits.
Suit styles & fit
Canvas construction
Trousers & finishing
Black tie rules
Smart casual capsule
Footwear & accessories
Inside the Guide
What You Will Learn
01
Understanding Your Suit
Single or double breasted — and when to choose each.
02
Finding Your Perfect Fit
Classic, tailored and slim — the differences that matter.
03
Quality Details That Matter
Canvas construction, lapels and the features worth investing in.
04
Trousers & Tailored Finishing
Getting the foundations right, from waistbands to hems.
05
Shirts & Black Tie Essentials
Collar styles, cuffs and avoiding common dinner suit mistakes.
06
Smart Casual & Accessories
Building a versatile wardrobe beyond the suit.
Ian Fielding-Calcutt
Nearly two decades of helping gentlemen find their personal style. Not through trends, but through fit, fabric and the details that last. This guide is the honest advice we give every client who walks through our door in Mayfair.
Questions
Before You Download
Is this guide really free?
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Yes, completely free. Enter your name and email and we will send it to you immediately. No payment, no obligation whatsoever.
Is it relevant if I have never bought a bespoke suit?
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Particularly so. It is written to be useful whether you are buying your first suit or your tenth. No jargon, no assumptions.
Will I receive lots of emails afterwards?
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No. You will receive the guide and the occasional note from us. You can unsubscribe at any time and your details will never be shared with anyone.
How do I book a consultation after reading it?
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Call us on +44 (0)207 167 3490 or visit our appointments page. Consultations are free with no obligation to order.
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