Originally from Trivero (a district in north Italy famous for textile production), the Loro Piana family started as merchants of wool fabrics at the beginning of the 19th century.
In the second half of the 19th century, the family moved its activity to Valsesia and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century. Franco Loro Piana, Pier Luigi’s father, started exporting fine fabrics in the 1940s and Pier Luigi and his older brother, Sergio, joined in the 1970s.
On 8 July 2013, LVMH purchased 80% of Loro Piana for €2 billion, the rest of the shareholding remaining in the Loro Piana family’s hands.
In 2017 the Loro Piana family reduced their 20% ownership holdings to 15%. Specifically, Pier Luigi Loro Piana cut his holdings down to 5 percent, While the family of Sergio Loro Piana still own their original 10 percent.
Loro Piana fabrics are widely recognized for their exceptional quality, but the wool deserves particular attention. Coming from the vicuña, it is the most delicate wool in the world. The soft, subtle material became so beloved that there was even a time when it was worth more than gold. Loro Piana is the sole brand which offers this delicate, rare fabric which stole the hearts of many, adorning the finest gentlemen and ladies around the world, and we are proud to offer bespoke formal suits made of this supreme material.
The most excellent suits and shirts need to be skillfully tailored out of the top materials. Loro Piana suit fabric is the jewel in the crown of tailors, allowing us to prepare perfect, top-class attire. The comfort and elegance of such suits cannot be described with words – you need to feel them in your hands to truly admire the excellence of Loro Piana cotton, wool, and cashmere flannel. When blended into a garment, they become more than just fabric woven into a shirt or a suit – a true experience. An experience that you will never forget.
Loro Piana fabrics were appreciated by the most known and affluent individuals. The exceptional quality and extraordinary comfort of the wool and cashmere is the main reason behind that. With a suit made of the Loro Piana fabric, you will be able to feel like the most prominent people in the world do. You will highlight your confidence and show off your influence while bathing in the silky, soft veil of your luxurious garment.
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